What's going on at Florida newspapers?
A cover story in Florida Trend this month is trying to answer exactly that question. Amid the usual heart-stopping statistics (circulation is down, layoffs, layoffs, layoffs!) are some interesting notes:
But while print circulation has declined, Florida’s newspapers are seeing newspapers double-digit growth in online readership.
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Even as the downturn squeezes profits, newspapers are developing new ways to connect audience and advertisers. Some traditional advertising, for example, may be replaced by sponsorships in which an advertiser backs one particular section or editorial product.
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