What Women Want From the Web

Women make 85% of all brand purchase decisions, so it’s important for marketers to know what they want online, where they go looking for it and what ads they notice. Rich-media solution provider Unicast announced the results of a national survey and it appears, above all else, this summer American women want to connect.

When provided with a list of Web activity options, 95% of women polled selected at least one of the activities. 76% said they plan to go online to keep in touch with family or friends using one or more of the myriad of communication tools and social media platforms available.

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