Ever heard of labdanum? Monk fruit? White mulberry, perhaps? If not, it might be worth Googling some of July's buzziest Facebook topics.
For the latest installment in an ongoing monthly series with Adweek, Facebook analyzed data on the terms gaining the most traction on the social network.
Even if you do Google any of those terms, you won't find much recent coverage. For instance, Monk fruit, a natural sweetener, received a throwaway mention Tuesday in a Chicago
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