What The Facebook Subscriber Feature Means For Content Curation

So you’re a journalist who turned on the subscribe feature on your personal Facebook page and now you’ve got a good number of Subscribers.

Now what?

Previously, it was possible to divide your social media life into two realms: Personal (Facebook) and Business (Twitter). You might have used Twitter to push out links and do some reporting, while your Facebook page was more for friends and family.

Now that you have a bunch of Subscribers, who subscribe to your updates because they expect information and content relative to your job, you can’t divide the two streams like you once did.

In a recent post on 10,000 Words by Ethan Klapper, he wrote that the subscribe feature has caused many journalists’ audiences to balloon:

On average, journalists using Facebook’s subscribe feature have seen a 320 percent increase in subscribers since November, according to a Facebook analysis of 25 journalists. This sample included local,  national and international journalists who report on various platforms.

Because there is the expectation that by following you on Facebook, these people will get journalist-type content, the journalist must now begin crafting their own style of content curation.

There isn’t a single “correct” way to curate content online. Over time each person finds a rhythm that works best for them.

But for journalists with subscribers, they should see it as an obligation to at the very least provide some level of content curation, between their own content and content that they find relevant or interesting.

Content curation is a skill, and some journalists will be better at it than others, but every journalist who is taking on Subscribers should consider trying to get better at it.