What Social Media Means for PR of Tomorrow

Definitely of interest: Mashable takes a look at the future of public relations and social media’s impact on the industry.

It’s an exploration of where PR has been and is headed, and as a bonus, it includes the not-oft-mentioned fact that the first press release was created during the fall of 1906 by Ivy Lee (in case you were wondering, it was following a railroad accident).

The result: reflection on the shift toward the “social media release” and further on the fact that social media, especially as it targets niche markets, has a large role to play in the future of information distribution.

It goes on to talk about the growing interest in measuring and monitoring messages as opposed to just pushing them out, and the ways many believe the future lies in more of a back-and-forth where broadcasting and listening are concerned.

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