What the Rich Are Reading

Biggest surprises: Costco Connection and AARP's magazine

The rich are cheap. And old. Those are just a couple of conclusions to draw from our review of magazine reading in households making $250K or more. How else to explain the presence of Costco Connection and AARP: The Magazine among the most read titles?

 

When it comes to favorite magazines, however, it looks like the wealthy are just as aspirational if overscheduled as the rest of us, putting The New Yorker at the top of their personal Hot List, but (since it doesn’t rank high on the percentage reading rankings) never finishing the articles.

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