What Prevention’s Digital Expansion Means for Writers

The ramped-up digital presence of this health mag means tons of freelance writing opportunities.

Prevention-ArticleWhile many publications battle for the attention of the coveted 18 to 34 demographic, Prevention isn’t in that game:

“We’re the only health-related brand that says [our audience is] 40-plus,” said editor-in-chief Bruce Kelley. “So that gives us special knowledge about the journey that women are going through as they head out of their 30s into their 40s and 50s. We speak to that journey in every article on every page.”

This focus has resulted in a magazine with a circulation of over 2 million and a total readership of about 8 million. Prevention’s recent and ongoing digital overhaul seeks to strengthen and expand the publication’s online presence. As a result, the mag is on the lookout for new voices for its digital side. Here were the elements of one recent successful pitch:

“[The writer] hit all the right notes — timeliness, relevance to our readership, drama, emotion,” [said health director Kate] Lowenstein. “What’s more, she wrote it in an easy, direct style that was persuasive but not pushy. Like an email to a friend.”

For more, including the best sections to focus on, read: How To Pitch: Prevention

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