What Parents of YouTube Influencers Need to Know to Keep Their Kids Safe

Opinion: Remember that the video site was built for adults, not children

YouTube is flooded with influencer content that targets the under-13 crowd.

Take Ryan ToysReview, the six-year old “kidfluencer” who took home a staggering $11 million last year. He’s posted hundreds of videos to a massive following of 12 million subscribers, reviewing everything from Power Wheels to Disney Lightning McQueen cars.

The reality is that 80 percent of kids under the age of 13 are already online. Children aged five through16 spend an average of two hours per day watching YouTube content, according to the recent Childwise Monitor Report.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in