What McDonald's Is Doing on Snapchat [Infographic]

Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in the dining car. Meanwhile, Audi, Acura, GrubHub, Karmaloop and other firms are fellow travelers.

Snapchat, which recently turned down a $3 billion acquisition offer from Facebook, reportedly had 30 million users as of December. And it's becoming a big millennial marketing focus. Hey marketers, did you know that 73 percent of college students would open a Snapchat message from a brand they knew? And 45 percent would open a "Snap" from a brand they didn't know?

Sumpto, which is like a Klout for college students, pieced together the following brand-focused infographic for Adweek to zero in on why marketers are paying close attention to Snapchat.