What Marketers Think About Running Ads in Facebook Stories

Over 300 million people are using the feature daily

The number of people using Facebook Stories on a daily basis has doubled since May, and their experiences are about to change drastically. The social network announced this morning that Facebook Stories ads are now available to all advertisers globally.

Facebook said in May that Stories had 150 million daily users, and it began a test with select advertisers in the U.S., Mexico and Brazil.

That user total now tops 300 million, and the monetization machine is humming—all brands worldwide can now add Facebook Stories ads to campaigns that already include news feed ads and Instagram Stories ads.

Joshua Lowcock, global brand safety officer at IPG Mediabrands’ UM marketing and media agency network, said he would recommend Facebook Stories ads to clients, believing the full-screen, vertical content they contain is the best way to connect and engage via mobile devices.

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