What Makes Games Succeed on Facebook? Insights from Playfish/EA at Inside Social Apps

Social gaming is shaping up to contribute $835 million to the $1.6 billion US virtual goods market this year. At the same time, social games have redefined social platforms like Facebook itself, boosting the site’s advertising revenues and helping it to blossom into a true, vibrant ecosystem.

This year, Inside Network held our first ever summit on these apps and games that are transforming how social platforms function and monetize. Inside Social Apps 2010 featured speakers from many of the leading thinkers in the social gaming industry, from developers and publishers, to monetization companies and investors.

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