What Is Identity Management and Who Uses It?

Last month, Google was able to expand its social log-in dramatically by simply integrating its log-in feature with identity management providers Gigya and Janrain. The deal shone a spotlight on service providers who are usually invisible to end users.

Last month, Google was able to expand its social log-in dramatically by simply integrating its log-in feature with identity management providers Gigya and Janrain.

The deal shone a spotlight on service providers who are usually invisible to end users. But Gigya and Janrain have their products deployed on hundreds of thousands of websites and interact with billions of users every month. They support log-ins through a couple dozen social platforms, including not just Google+, Facebook and Twitter but also Disqus, LinkedIn and others.

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