What Is Eye-Catching On Facebook Timeline?

Eye-tracking startup EyeTrackShop turned its eyes toward Facebook's new timeline profile and came up with three observations on how users view it.

Eye-tracking startup EyeTrackShop turned its eyes toward Facebook’s new timeline profile and came up with three observations on how users view it.

As reported by Mashable, EyeTrackShop found that:

  • Viewers’ eyes are immediately drawn to the cover image, but they still spend more time looking at the smaller profile picture.
  • 63 percent of participants in EyeTrackShop’s trial noticed sponsored stories in the timeline profile, compared with just 43 percent in the old profile.
  • Participants spent an average of 2.2 seconds viewing personal information, such as employer and location, in timeline, versus 1.6 percent in the old profile.

Readers: Do you find that your viewing of Facebook timeline profiles mirrors the findings by EyeTrackShop?

Screen shot courtesy of EyeTrackShop and Mashable.