What if you started a niche cable network and nobody came?
That’s the predicament Al Gore is facing with his SF-based Current TV network. The SF Weekly reports that only a few cable carriers have made deals with Current, and some of those only include the network in premium channel packages which are out of the price range of Current’s target audience.
But the real question is, why is Current on cable at all? If any cable channel, ever, was made for webcasting, it’s Current, especially because as far as I can tell, they pretty much loop the same two hours or so of programming over and over again.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in