What if You Could Control -- and Sell -- Your Own Data?
New startup aims to empower consumers to leverage their own data and disrupt the data brokerage business social media advertising model.
It was a beautifully designed scroll page with high resolution images and sales copy espousing the benefits of a new social media platform called PRSM. And for just a moment I thought, is this…? Nah.
Except that it is real. Satire aside, there were nine tech companies that cooperated in sharing personal user information with the US government and Google recently acknowledged that there should be no expectation of privacy for emails traveling through its servers.
Sounds like we have no expectation of privacy on the internet at all.
While on the one hand there’s the issue of Internet privacy and government surveillance, our data is being used in other ways too.
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