Pinterest is taking it to the streets, launching its first out-of-home advertising campaign, What If, with billboards in Times Square and throughout New York.
Brand writer Mac Huynh introduced the campaign in a blog post, saying that Pinterest’s in-house creative team worked with ad writer and creative director Janet Champ and media agency Giant Spoon on the campaign, which features real people, and adding that the social network will team up with Mic and The New York Times “in the coming months.”
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