What Have People Been Tweeting About Through 6 Months of Quarantine?

The social network’s Twitter From Home Trend Report also shared data on emoji use

Covid-19 caused use of some emojis to skyrocket, while others plunged Twitter
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Twitter released its Twitter From Home Trend Report Tuesday, detailing the most-tweeted-about emojis, foods, hobbies, movies, musicians, television shows and travel destinations in the roughly six months since the U.S. began its coronavirus-induced quarantine.

The social network said in an email, “We’ve spent almost six full months in quarantine—so what were people listening to, watching, doing and talking about to stay connected and entertained?

Emojis

Covid-19 caused use of some emojis to skyrocket, while others plunged.

Huge gains were seen by microbe (up 1,662% year-over-year), toilet paper (475%) and soap (100%), while the haircut emoji slipped 32% (beard rose 102%) and selfie fell 32%.

Use of the mailbox emoji shot up 529% due to the #SaveThePostOffice movement.

Foods

The most-tweeted about foods in the U.S. from March 1 through Sept. 1 were:

  • Chicken
  • Bread
  • Cake
  • Cookies
  • Cheese
  • Chocolate
  • Rice
  • Beans
  • Potato
  • Salad

The social network credited the U.S. debut of spicy chicken nuggets from McDonald’s with the rise of chicken, and it said conversations about cooking were up 50% year-over-year, while tweets about doing the dishes nearly tripled.

Hobbies

With people searching for ways to keep themselves sane and grounded in isolation, use of the emoji featuring the yoga/meditation-themed woman in lotus rose 161% year-over-year, while the yarn emoji was up 67% as more people turned to knitting, and the joystick emoji saw an 88% gain due to a surge in videogame activity.

Movies

The most-tweeted about movies in the U.S. from March 1 through Sept. 1 were:

Twitter said the death of Chadwick Boseman propelled Black Panther to the top spot, while Avengers: Endgame stayed strong at No. 3 despite being released in April 2019. Four of the top 15 movies came from Marvel.

The social network added that a Twitter watch party for Hamilton helped push the musical up the charts.

Musicians

The most-tweeted-about musicians in the U.S from March 1 through Sept. 1 were:

Twitter said prominent artists that finished just outside the top 10 included Taylor Swift (No. 12) and Nicki Minaj (No. 14)

TV

The most-tweeted-about TV shows in the U.S from March 1 through Sept. 1 were:

The social network said nostalgia played a big role, pointing to stalwarts like SpongeBob, Grey’s and The Simpsons cracking the top 10, as well as the success of The Last Dance and Avatar.
Twitter also called out the at-home episodes put together by SNL.

Travel

Air travel is obviously down, but Twitter saw a 93% year-over-year jump in use of the camping emoji and a 24% increase in tweets about national parks, with Yellowstone National Park topping the list.

Use of the plane and world map emojis fell by 50% and 56%, respectively.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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