What Happens When Mean Girls Handle Maternity Clothing

baby fat shirtLadies of PR, ever heard of Destination Maternity? This is the parent company of A Pea in a Pod.

When my fair lady was with child, I noted this place while surfing the Web for certain clothing. You know? Cute pregger jeans, dresses that do not resemble a Moo Moo, and fashionable threads that do not showcase anything resembling cankles.

This is a place with a nice reputation and always pleasant in the eye of public perception. Marketing has never been edgy. Advertising is not considered abrasive. Until now

After the jump see the most offensive shirt to give a pregnant woman. Ever.

Okay, you were warned. Meltdown in 3… 2… 1…


Yeah. That is an advertisement for a shirt screaming to the world “Wake me up when I’m skinny.” And the female users of Twitter went berserk! The troubling thing is what was more offensive — that terrible sentiment or the fact that ridiculous shirt was $48!

That notwithstanding, apparently most of the pregnant women in the nation shopping online was on the white courtesy phone screaming two words: “Fat Shaming.”

Following Destination Maternity showing a few buyers and advertising folk the door, they released this statement (while promptly removing the shirt from the website):

“At Destination Maternity, our customers are our top priority and we always value their feedback. We have taken immediate action to remove a T-shirt from our stores and website that was perceived as offensive. We apologize to anyone we may have unintentionally disappointed. We strive to offer products that celebrate pregnancy and are committed to supporting the health and wellness of moms-to-be and their families.”

BTW, don’t tweet me on this. I’m trying to hide this from the aforementioned bride. Thanks for the help, PRNewser peeps.


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