What EXACTLY is Zynga Trying To Do With RewardVille?

Zynga is an interesting developer. I have always believed, as well as other critics of Zynga, that their games do not have any challenge to them. RewardVille is another new introduction into their suite of services, but I don't know if it's really any fun.

Zynga is an interesting developer. I have always believed, as well as other critics of Zynga, that their games do not have any challenge to them. Users are not confronted with obstacles that take a lot of work to overcome. Sure, building a city can be hard at times, but you aren’t penalized for building a road a certain way or placing a building in a particular area. Zynga pushes its users to believe that there are no negative outcomes in their games — only positive ones.

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