What EXACTLY is Zynga Trying To Do With RewardVille?

Zynga is an interesting developer. I have always believed, as well as other critics of Zynga, that their games do not have any challenge to them. RewardVille is another new introduction into their suite of services, but I don't know if it's really any fun.

Zynga is an interesting developer. I have always believed, as well as other critics of Zynga, that their games do not have any challenge to them. Users are not confronted with obstacles that take a lot of work to overcome. Sure, building a city can be hard at times, but you aren’t penalized for building a road a certain way or placing a building in a particular area. Zynga pushes its users to believe that there are no negative outcomes in their games — only positive ones. RewardVille acts as another barrier between the world of Zynga and the real world that we live in.
With RewardVille, not only will you receive rewards from playing Zynga games, but you will also receive further awards by collecting zCoins. Zynga created zCoins to act as the currency gamers will use to collect even more prizes. RewardVille is simple: play Zynga games, earn zCoins and collect game items. Seems like a pretty simple concept, doesn’t it? So, if it is so simple, what exactly is Zynga trying to do with RewardVille?
It sounds like a game, but Zynga is simply introducing a new, lucrative currency for susceptible gamers to chase after. This isn’t really about fun, is it? Sure, Zynga is currently the top developer, but without improving yourself at the top, you’re likely to fall victim to someone who is aggressively pursuing you. RewardVille is just Zynga’s way of making their presence known. I don’t believe RewardVille will attract many new gamers, however, it will likely go far in engaging the current user base.
CJ Arlotta covers the world of social gaming for development firms as well as the average consumer. Currently, he is accumulating more knowledge of the international gaming market to follow and understand what global developers may need to compete with already striving markets.