What Every Social Media Marketer Should Know About Odyl

Odyl is designed for book publishers and authors to connect and share with their readers on Facebook. It offers turnkey layouts that include book excerpts, author interviews and Goodreads reviews. After the jump — what you need to know about Odyl

Michael Taylor, CEO, Odyl
Michael Taylor, CEO, Odyl
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Odyl is designed for book publishers and authors to connect and share with their readers on Facebook. It offers turnkey layouts that include book excerpts, author interviews and Goodreads reviews.

Ways the product benefits social media campaigns

Odyl addresses the requirements of authors and publishers in that it requires no technical expertise, is scalable to launch thousands of titles and has features to create conversations between authors and readers on Facebook.

Coolest feature

Odyl is 100% for book publishers and authors.

Feature rundown

  • Exclusive Book Content — Excerpts, trailers, author interviews, music playlists, games and more can be offered to those who “Like” brand Pages.
  • Reader Polls, Quizzes and Virtual Gifts — Created without programming experience. Awards include free branded gifts that fans can give to their friends.
  • Tracking of  key audience metrics.
  • Import feeds from Goodreads, author blog posts, tour dates, Scribd docs, Twitter, YouTube, Flickr and other sources.
  • Publisher Giveaways – For books, galleys and other things; conforms to Facebook’s promotion guidelines.

User profile

Odyl is for publishers who market thousands of titles per year and need a solution for Facebook marketing, as well as authors who want to build their own Facebook brand Page.

User review

“There is no denying that social media has been a top priority for us, with word-of-mouth having such a powerful impact on people’s reading choices. Creating and managing New York Times bestselling author Janet Evanovich’s Facebook-enabled book promotion was simple, cost-effective and very successful. Odyl’s technology helped us build buzz and engagement that forges deeper connections between Janet and her audience. It gives readers the chance to engage and share content related to Janet’s novels more than ever before.” — Matt Schwartz, V.P., Director of Digital Marketing Strategy and Product Development, Random House Publishing Group

Pricing

$250 – $1,000/month, depending on the customer

Compared to competition

According to the company, “Brand marketing competitors exist, but they are industry-agnostic solutions that don’t focus on the needs of book publishers. Odyl is the first social marketing tool designed purely for book publishing, with specific features like galley giveaways, book excerpts, live author chats, and reader polls, as well as layouts optimized purely for books. With so many top authors and publishers using our system, we’ve had a great opportunity to fine-tune what we do to match exactly with what authors and publishers need most, and we’re just getting started.”

 

Our “What You Should Know” series of application profiles has been helping brands and agencies select the most appropriate tools to improve the effectiveness and efficiency of their campaigns. Need help measuring or monetizing your social media activities? Check out dozens of additional apps in the series archives – one is bound to come to your rescue!

Neil Glassman is principal marketing strategist at WhizBangPowWow, where he delivers integrated social, digital and linear media solutions. Contact Neil by email and join his conversations on Twitter and Google+.