What Entrepreneur Editor Amy Cosper Learned About Tweeting


Amy Cosper, editor in chief of Entrepreneur, had a problem with a writer. The writer was assigned to a story and had come up with nothing, she said during a break at this Guy Kawasaki event (presented by Hiscox and hosted by Entrepreneur).

She meant to tell another editor, “Tell him he can kiss my ass.”

“Instead, I Tweeted it,” she said.

If she hadn’t just finished reading Kawasaki’s book, “I would have done what other editors do,” she said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in