What Does the Pew Internet Paid Online Content Survey Say About Mobile?
The Pew Internet & American Life Project published another of their interesting people and tech survey results.
65% of internet users have paid for online content
Let’s pull out just the mobile related results (based on a survey of 755 online users) to get a view of the world ThinkMobile focuses on. Pew lists paid content in descending order but did not rank order activity. I assigned the ranks below:
3 – 21% have bought apps for a phone or tablet
7 – 15% bought ringtones
10 – 10% bought an ebook
You could make the case that the #1 paid content type (digital music at 33%) is probably used on a mobile device.
The
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