What ‘Deez Nuts’ Tells Us About America’s Political Opinions

But what about Dre?

President Obama currently has a 45 percent job approval rating. That’s a standard number for a Commander-in-Chief given the fact that this country is divided right down the middle. To compound that issue, late last year, only 15 percent of Americans approved of Congress.

With ratings that low, it’s easy to see why so many in this country really don’t care about the 2016 presidential election.

One would think this round of candidate potpourri–Trump, Clinton, Bush, Sanders–would spark more interest than usual.   But quite a few headlines over the past couple of days have focused instead on a “candidate” who’s not even a real person.

Here’s his campaign button:


Yes, 90s hip-hop heads: “Deez Nuts” would like your vote.

Mr. Nuts is officially an independent candidate hailing from Iowa, and is polling at nine percent in North Carolina. Oh, it’s real. Just ask the Federal Election Committee.

Yesterday, various journos revealed that the guy behind Mr. Nuts is a 15-year-old Iowan named Brady Olson. Will this last? Nah. Is it funny? Sort of. Is it telling? Definitely.

Politics is ideally about good will, governance and cooperation. Americans have a voice–granted, it’s the voice of the people we elect–but it’s technically still a voice. But when even a small subsection of this country would rather vote for a guy named after swinging testes instead of veteran statesmen and women, we think there’s a serious PR problem to overcome.

When a crisis occurs, competent firms meet the challenge with strategic responses and plenty of resolve. In the world of politics, that’s just not the case. This is a huge crisis that has gone on for far too long, and it took a 15-year-old kid who loves Dr. Dre to point it out…again.

You’d think that people who get paid very well to represent the public would know better how to present themselves to said public.

But this is a #PRWin for Mr. Nuts and a #PRFail for every elected official in the United States.

Where’s your vote?


[Photo Illustration by Sarah Rogers/The Daily Beast]