The ongoing controversy around advertisers like AT&T, Verizon and Johnson & Johnson pulling their ads from YouTube because of the video platform’s sometimes racist, sexist, homophobic and extremist content begs a question: What impact do such ad placements have on consumers?
So we commissioned Survata to run an online poll over the weekend of daily YouTube viewers to gauge their beliefs on the subject. There were 502 respondents, many of whom shared that they regularly see offensive clips as well as ads over the videos.
Here’s the results of our six-question survey:
In summary, the questionnaire shows that enough people (36 percent) view ads as endorsements by brands to cause concern among marketers. At the same time, 55.1 percent of survey participants said their opinion didn’t change about such brands.
So it’s a bit of a mixed bag there.
One thing does seem obvious—of all the types of offensive content, racist videos seem to be YouTube’s biggest problem in cleaning up the platform.