What Can We Learn from comScore's Jan. 2010 Mobile Market Share Report?

Longtime MobileContentToday readers are familiar with my skepticism of many mobile metrics reports. Sampling problems, unstated assumptions, and plain old incorrect interpretations are common in many of these reports. comScore’s mobile market share report for January 2010 falls into the “where did those numbers come from” category. But, putting those concerns aside for the moment, what can we learn from their numbers?

comScore Reports January 2010 U.S. Mobile Subscriber Market Share

– Mobile OEMs: This category is too broad to provide any interesting information.

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