What Can Brands Do With Voice Devices in 2018?

We asked experts to find out

Producer/Editor: Josh Rios , Shooter: John Tejada , Graphics: Breana Mallamaci

There’s no question that voice has exploded with arrival of Amazon Alexa and Google Home assistant, but with cost effective models such as the Amazon Echo Dot and Google Home Mini, brands should pay extra attention to the voice space this year. 

With CES around the corner, Adweek takes a look at the world of voice technology in 2018. In our look towards the future, we speak to Mindshare NA chief strategy officer Cindy Gustafson and Rain executive creative director Will Hall about their thoughts on where voice will take brands in the new year.  What are brands currently doing in the space and where can they go next? We address these questions and more.