He is now in the Guinness Book of World Records for fastest growing Twitter account. He’s been called “America’s biggest billboard”. And he’s started more trending topics on Twitter this past week than any other single source. He’s Charlie Sheen, of course, and his #tigerblood apparently smells pretty good to advertisers, who are fighting for a piece of this mega-Twitter-star’s pie.
According to the Wall Street Journal the social media advertising firm Ad.ly which is handling Sheen’s Twitter presence (although the man himself pens his own tweets) will soon be pairing him up with an advertiser or two. Ad.ly CEO Arnie Gullov-Singh tells the Wall Street Journal:
“We’re just trying to let the dust settle and field the inquiries. The biggest problem we’re having now is figuring out what it’s worth. Everything he posts turns into a trending topic.”
And he’s right: we’ve seen #winning, #tigerblood, #dealwith it and other “Sheenisms” quickly make it to Twitter’s trending topics in recent days. So just what is this kind of massive Twitter celebrity worth to advetisers?
You can bet that some will shy away from associating their brand with a larger-than-life personality and admitted drug user like Sheen. In fact, we noted last week that several brands were buying Promoted Tweets related to Sheen’s created trending topics without necessarily associating themselves with the man himself.
However, it won’t take long for Ad.ly to find a match for Sheen. That kind of influence is hard to pass up for an advertiser looking to get in front of potentially lucrative social media eyeballs.