5 Things Wrong with the Press Release
Once upon a time, there was a tool called the press release.
It was the largest hammer, longest nail, and strongest muscle all in one. Flacks were able to write commercial-esque documents in hopes of national pick-up. Clients were happy because of their approved (and finely crafted) 18-paragraph quotes. PR agencies were happy because they had a sure-fire journalism story written with fluidity.
Today? No one seems happy.
Releases don’t get that universal attention. Clients don’t get infomercial-length quotes.
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