What Are Basic Social Media Skills Journalists Need?

By now the consensus is that most journalists should “know how to use social media” in their day-to-day jobs.

But what does that really mean?

Here’s a short list of skills that I believe should be part of the basic social media skill set for a journalist today:

Live Tweeting/Live Blogging

It’s not much different from dictation people are taught in journalism school. The only difference is that it’s published in real time.

Knowing What Stories Get Good Traction On Social Media Sites

Not every story you write, shoot or take video for, will translate well on social media sites.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in