What Analytics Don't Tell You About Social Traffic
More than half of media websites' traffic comes from unidentified social referrals rather than social networks, The Atlantic reports.
More than half of media websites’ traffic comes from unidentified social referrals rather than social networks, The Atlantic reports.
When Chartbeat began to hone in on the unknown referrals that The Atlantic’s analytics watchers were seeing in their data, the company broke such referrals into two classes: users who came to a home page or a section landing page and those that came to a specific, and much longer link. The idea was this: People weren’t actually typing in the longer links; they were clicking on them after receiving them socially on a platform, such as instant messaging, that Chartbeat doesn’t clearly identify.
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