What Advertisers Can Do to Prepare for the Coming Triopoly

New study suggests a 3-year plan

We’ve been hearing about a potential triopoly in the digital marketing industry for several years now as Amazon Advertising grows. And according to research firm Forrester, the time for advertisers to start preparing is now.

In a recent study, Forrester said media and advertising agencies have a lot to gain from a third major player in online advertising, but it will require amendments to their strategies.

Meanwhile, Amazon still has a way to go to catch up with the Duopoly—Figures from market research company eMarketer show Google will control 37.2%

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in