WH Smith Drops Price of Kobo Touch in the UK

Earlier this week I reported on the UK supermarket chain Asda and their plans to sell the Kobo Touch and Kobo Wifi at a lower than market price. At the time I called it a price war, which was something of an exaggeration. But now the war is actually happening.

WH Smith, Kobo’s ebookstore partner in the UK, responded today by dropping their prices as well.  It looks like we have a real US style price war on our hands.

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