Facebook's F8 Changes Boost Traffic To Media Sites
Media companies are continuing to embrace Facebook, but based on raw data released by celebrity news site Wetpaint Entertainment, they might want to step up their efforts even more.
Media companies are seeing even more traffic coming to them from Facebook since the social network’s raft of changes began in September.
Wetpaint Co-Founder and Vice President of Social Distribution and Analytics Michael Howell shared the following data with us:
- The percentage of traffic coming from Facebook increased at 48 of the top 50 web publishers in December compared with November, showing average gains of 2.1 percent, which Howell believes is a strong indicator that publishers have adopted to the changes Facebook introduced in September.
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