A Changing of the West Hollywood Online Media Guard*

To the casual observer, West Hollywood might seem like a perfect fit for the Patch model. The area’s affluent residents consistently support local businesses-events and are acutely interested in “hyper-local” coverage of their community.

But there’s also a general weariness of the media outsider, something the AOL venture has painfully confronted. Compounding matters is the fact that West Hollywood Patch has so far had four different local editors. When “guest editor” James Mills most recently stepped down, he was replaced by the unusual tandem of Beverly Hills Patch LE Mary Cunningham and Patch local area associate editor Brantley Watson.

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