WEMP/101.9 Debuts News Format, Struggles to Find Sound
There had been plenty of rumor and speculation surrounding 101.9 since Merlin Media took over the former Rock station WRXP last month. After playing an interim mix of 1980s pop music, 101.9 FM “New” finally added the “s” to its name Monday (after a “soft launch” over the weekend). With its new call letters WEMP, 101.9 is now New York’s only full-time FM news station, a slogan the news anchors are quick to promote.
WEMP does employ some major talent, including those who’ve called WINS and WCBS-AM home.
Reports
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in