Well-Known Bloggers Will Help Target Launch Its Plus-Size Fashion Line

One of the bloggers actually tried to organize a boycott against the retailer.

Target has a new plus-size line coming, Ava & Viv, that will launch in the middle of next month, much to the delight of consumers we would imagine. In different stories, we’ve seen the complaints of plus-size customers about the lack of fashionable options on retailer racks. And Target says the items in this line, updated monthly, will be priced between $10 and $80.

To

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in