This Week’s Must-Haves: a Pocket-Size Printer That Brings Instant Photography to Smartphones

This week, the Adweek staff is highlighting Fujifilm's mini instant photo printer, Google's first foray into VR hardware, Lego drones and more. Take a look!


Fujifilm Instax Share SP-2, $199

Over the past few years, Fujifilm's point-and-shoot Instax Mini cameras have helped spark a renewed interest in old-school instant photography. Now the company's newest printer, the Instax Share SP-2, is bringing that same lightning-fast photo printing to smartphones. In just 10 seconds, the wireless device will print a high-resolution photo from your camera roll (or from social platforms like Instagram and Facebook) onto Fujifilm's 2-inch-by-3-inch Instax Mini film. Use the Instax Share app to customize your images, add filters or even create collages, then get ready to bask in the glory of instant gratification.

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Flybrix Basic Kit, $189

What's more fun than Legos? Flying Legos, of course. Flybrix kits come with all of the components needed to build quad, hex and octo drones out of basic Lego bricks, including custom motors, preprogrammed circuit boards, design plans and more. Once your creation is ready to get airborne, you can use the Flybrix app on your smartphone as a controller.

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Google Daydream View, $79

Google's first foray into VR hardware, the Daydream View is being touted as a more affordable and user-friendly alternative to headsets from Oculus and Sony. Designed with comfort in mind, the Daydream is made from lightweight, breathable and hand-washable materials. A separate controller features smooth movement tracking and built-in volume controls. The downside: It requires a VR-optimized Android smartphone, which, for now, is limited to the just-released Pixel.

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Happy Socks x Iris Apfel Box Set, $40

Nonagenarian fashion icon Iris Apfel's collaboration with Swedish brand Happy Socks is as colorful as the style star herself. The bold patterns are sure to brighten even the dullest workday ensemble.

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Cinebody S6, $199

Turn your iPhone into a classic Super 8-style video camera with the Cinebody S6. The handheld body features interchangable 58mm optical-quality glass lenses, a microphone and a simple trigger control for shooting—just snap in your phone and open the Cinebody app to fine-tune the image, record and play back your video.

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UO Emoji Nail Polish, $6

Your favorite emojis will be at your fingertips (literally) with this tech-inspired nail polish. Packed with confetti shaped like smiley faces, ghosts and more (yes, that's a smiling poo in there, too), the glittery mix takes nail art to a whole new level of creativity.

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This story first appeared in the October 10, 2016 issue of Adweek magazine.
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