CBS Puts the Skids on Times Square Ad

Southern California start-up Weedmaps is gunning for the New York market. Although marijuana is not yet legalized in The Empire State, company founder Justin Hartfield explains to Fox Business Web reporter Gabrielle Karol that he is aiming to establish his brand locally now, so as to most effectively reap the dividends later.


But this Weedmaps preemptive campaign has not come without bumps. From the Fox Business piece:

Hartfield says earlier this week, CBS “pulled for review” a Weedmaps commercial scheduled to run on the network’s 520-square-foot Super Screen in Times Square. The eight-second ad, previously scheduled to run from April 1 to July 1, came with a price tag of $50,000.

CBS declined to speak about the review process for the Weedmaps ad. A source close to the matter says the screen is not actually owned by CBS but bears CBS branding. As a result, the network retains the ability to review ads that would air between CBS Interactive content. Neutron Media, the company which sells the ad space for the Super Screen, told they had no problem with the Weedmaps commercial.

Hartfield, who says his company currently grosses around $30 million annually, isn’t too worried about finding other ad takers if CBS maintains this position. Marijuana money also, he insists, talks.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.