Wedding-March YouTube Video Spikes ‘Forever’ Sales

“Forever,” by Chris Brown, shot up to No. 4 on the iTunes chart and No. 3 on Amazon’s MP3 store due to the viral video on YouTube (see below) featuring the song used as a wedding march by Jill Peterson and Kevin Heinz, according to a post on the YouTube Biz Blog.

Brown’s record label, Sony Music, created an overlay with a click-to-buy ad on the video, using YouTube’s content-management tools, and the overlay directed people to one of those two download sites.

To date, the video has been watched more than 12 million times on YouTube.

YouTube technical-account manager Chris LaRosa and music-partner manager Ali Sandler wrote on the blog:

One of our main goals at YouTube is to help content creators effectively make money from the distribution of their content online. That they can do so in a way that brings artists and our community together to create fun, spontaneous and inspiring works is one of the best and most exciting things about YouTube.