Webtrends Apps' New Conversion Funnel Tool Offers Some More Facebook Ad Tracking

Webtrends Apps has released a new tool for Facebook advertisers that allows them to sync an ad campaign, a Facebook app, and an in-app action to create a conversion funnel. However, advertisers can only track the correlation between ads and in-app actions, not causality. At this point, it’s more relevant to smaller advertisers running fewer ads who want a general idea of the value ads are driving, rather than advertisers looking to optimize larger campaigns.