Weber Shandwick Helps SHEBA Commit Random Acts of Kindness for Cats

Even dog people can't hate this campaign.

Last week, President Ted Birkhahn of Peppercomm told us that his firm — and many others like it — will be competing more directly against traditional marketing/ad agencies in 2015.

Is if to prove that point, today we received a new digital campaign created by Weber Shandwick, which started the new year with a project that looked and sounded a lot like a traditional ad campaign for client Fisher-Price.

Did you know that today is Random Acts of Kindness Day?

SHEBA and its parent company Mars are working with Weber, in addition to ad/marketing agencies BBDO and DigitasLBi, to promote the campaign.

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