Weber Shandwick Casts an Array of Fruit in Mondelēz 'Sitcom'

New campaign to highlight the client's partnership with Feeding America.

Don’t ever say that big-name firms can’t do multimedia just like their ad agency counterparts.

Here, via Weber Shandwick, is a “sitcom” created to promote client Mondelēz International’s Newtons brand, perhaps best known for its “fig” variety.

The project serves a dual purpose: to remind Americans that newtons aren’t just for figs anymore (though they are still “fruit and cake”) and to call attention to the client’s hunger initiative, created with Feeding America, that aims to distribute fruit to needy Americans.

Here’s the first episode of “Now We’re Newtons,” created by Weber and branded entertainment shop Pet Gorilla:

In the follow-up “The Kickoff,” we hear a bit more about those figs:

“The Jam,” the third installment in the series, examines what happens when fruits collide in the workplace.

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