Web Video to Reach 1 Bil. Viewers by 2013
Viewers accessing video on the Internet will nearly quadruple in the next five years, reaching at least 1 billion in 2013, according to a new study.
The rapid expansion of video — sparked by increasing broadband penetration and rising connection speeds — has already created opportunities in a number of market sectors, ABI Research said.
“A wide variety of actors aim to gain a share of this fast-growing market,” ABI Research analyst Cesar Bachelet said. “Not only content owners such as the BBC and NBC Universal, and Internet portals such as AOL and Yahoo but also a range of new entrants, including user-generated content sites such as YouTube and Dailymotion, broadband video sites such as CinemaNow and Lovefilm and Internet TV providers such as Apple and Zattoo.”
This proliferation poses a challenge for traditional pay TV operators.
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