Web Ad Spending Rose to $6 Bil. in Q4
NEW YORK The online advertising business enjoyed another record quarter as 2007 came to a close, as spending approached $6 billion during the fourth quarter of last year, according to the latest joint report issued by the Interactive Advertising Bureau and PricewaterhouseCoopers.
The $5.9 billion quarter represented a 24 percent increase versus the fourth quarter of 2006, a tick below the 25 percent surge in spending the industry enjoyed in 2007 as a whole, which saw dollars reach $21.1
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