Weather Channel's Mobile Pitch for Barack and Mitt

Jumptap partnership aims to draw election dollars this fall

Few brands have ramped up their mobile monetization efforts this summer more than The Weather Channel, and now the publisher is taking aim at political advertising money going into the fall.

TWC announced today a partnership with mobile marketing provider Jumptap to offer everyone from Barack Obama and Mitt Romney to local candidates like Carl DeMaio and Bob Filner (mayoral opponents in San Diego) the chance to target the weather forecast provider’s 30 million monthly mobile users.

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