Weather Channel Aims Strange Twitter Gimmick at Storm Chasers
#TornadoWeek effort is unusual—even for social media
The Weather Channel may be pushing the strangest Twitter marketing gimmick yet. The media company is encouraging people on the social site to tweet messages with the #tornadoweek hashtag, which then affects how much fan-produced "wind" blows through an office of interns. Perhaps the hashtag should be #internabuse.
At any rate, the interns for the last several hours have been holding up signs to get folks to tweet. As one can see in the YouTube video below, they are live-streaming an office scene with plenty of hair blowing around.
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