Twitter And The Weather Network Team Up To Bring You Weather-Related Ads

Twitter And The Weather Network Team Up To Bring You Weather-Related Ads

Do you get frizzy hair when it’s humid? Well you’re in luck. Thanks to a new partnership between Twitter and The Weather Network, you could a see timely 140-character ad for de-frizz serum when the weather changes.

As the Wall Street Journal reports, the partnership between The Weather Channel and Twitter means that marketers will now be able to target their messages to users based on the specific weather conditions of their area.

Advertisers will gain access to proprietary weather information from The Weather Company (the owners of The Weather Network), and can use this information to target ads – offering discounts on indoor go-karting while it’s raining, or reminding tweeters to grab a cool frozen treat in summer months, for instance.

The

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