We Media 2006: Newsy Bits

Things you won’t hear by watching online but we heard while mingling …

NBC is struggling with how to integrate iVillage into its master-plan. The “play” is all the health and lifestyle content with the Today show and the heavily women’s demographic iVillage offers. How and what Hearst, part-owner of iVillage — and now advertiser on fashion site Glaom.com — will do remains to be seen.

PaidContent.org will make some interesting announcements within a month or so.

The BBC is (still) arguing about whether to accept ads online, and the consensus of BBC’ers here seems to be it’ll be a “yes.”

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