WCG Creates New Parent Company, Network of Firms

WCG, a firm focused on healthcare, corporate communications, crisis, and other areas, has created a new parent company and two new firms that will, together, provide integrated communications services to industries ranging from technology to automotive and consumer goods.

The new parent company is W2O and under its umbrella will be WCG; Twist, a comms firm with a foundation in insights and analytics; and W2O Ventures, an “incubational arm” focused on partnerships.

Over the years, the company has grown “exponentially” according to Jim Weiss, chairman and CEO of the WCG network, with the company experiencing a 41 percent compounded growth rate over the past 10 years and a 29 percent jump in revenue in 2011. Revenue for last year totaled $47.6 million.

Rather than add new practice areas to maximize on these results, the firm launched this new network, which will keep the operation from getting too big.

“Smaller things grow more readily and operate better by nature,” Weiss told us over the phone this morning, emphasizing the “entrepreneurial” opportunities that this set-up gives rise to. Weiss says that all of the companies are “still going to be all under one P&L.”

Bob Pearson, previously WCG’s chief media and technology officer, will now be president of W2O Group. Jennifer Gottlieb, previously WCG’s biopharma practice leader, will head up Twist.

Additional offices for the new firms have been established in New York and in WCG hubs in Austin and San Francisco.